Midgetoy -Brief Company History

It was 1943 when Alvin and Earl Herdklotz formed the A & E Tool and Gage Co.  Their  first products included precision tooling such as gauges
that measured the  contours and  shapes of airplane propellers.  With the end of World War II, there was no more defense  work and they decided to
manufacture die-cast toys at their  factory in Rockford, Illinois.   These toys” were designed to save on production cost and were more basic then the more
established die-cast toy makers such as Tootsietoys.

They decided to call this toy line Midgetoy  (pronounced Midget-oy).  The picture below  is their first die-cast product, introduced in 1946 which they
called the 4 in 1 Truck Set.

Midgetoy 4 Truck Ser

Midgetoy 4 Truck Ser

In 1947 the “Buck Rogers” type Spaceship Car was added.   It was followed in 1948 by  the “Futuristic Auto” shown below.  These were
followed with a wide  variety of fun to Play  with toys.  Al stated   “Our toys were for the kid on the other side of the tracks.”  These toys
were affordable and durable.

Futuristic Midgetoy

Futuristic Midgetoy

Midgetoy Truck

949 Ford Pickup introduced in 1950 Bonneville Racer Part of the Junior Series

To find out more about Midgetoy, look for the:
DIE CAST PRICE GUIDE
Post-War:  1946–Present
by Douglas R. Kelly

Published by
Antique Trader Books
Dubuque, Iowa
It is a fantastic source of information about toy die-cast vehicles.