Uneeda Doll Company was founded in 1917 in Brooklyn, New York and continued to produce dolls until it’s demise in 1991. Uneeda was also known as the Tony Toy Company of Hong Kong, as some dolls are marked. Uneeda Doll created many types of dolls ini the comanies long history but trolls of the 60’s are what have found the way into my collection!
The year 1964 marked a high point of the Troll craze in the United States, with over a million trolls sold under the Uneeda Wishniks brand. Uneeda was the sole distributor for the Dam Co in the US until 1966 another agreement with Skandia House skirted around using the Troll name.
The See-Mor Moon-A-TIK wild troll creature was created by Uneeda Doll Co Inc. in 1965 and was part of my childhood collection. This 13” plastic body with fluffy troll hair has two eyes, two horns and big toed feet. From a newspaper ad 1965 is a good description:
“They’ve come up with another of their fabulously fantastic creations… this time a creature from another planet… See-Mor the first Moon-A-Tik to reach the earth. He’s weird, but lovable…with his big starring eyes, extra long legs and webbed feet,two horns and a mane of long hair. He’s just what the Scientist- Niks (moon-mad kids!) have been waiting for. Be a Smart-Nik-fill every inch of space with Moon-A-Tiks… they have away of disappearing!”
Moon A Tik Ad Uneeda
A common issue with this rare version is a crack on base of feet listed in all references I could find:
Uneeda Troll base detail
There was a record out with the story featured as well by Little World records!
Meet the Moon-A-Tiks vinyl record
References: Timeless Toys – Classic Toys and the Playmakers Who Created Them Tim Walsh pg 189 Warman’s 101 Greatest Baby Boomer Toys from Publishers of Toy Shop pg48-49
